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Beyond the Algorithm: Building Ethical AI Marketing Practices

Adults 18+

Guest Talk

11/11/2025 - 11/11/2025
6:00 PM - 7:00 PM
$0 - $29
Online Eastern Standard Time,
Toronto

AI is changing the way we connect with audiences—from personalized recommendations to automated campaigns—but it also raises important questions. How do we balance efficiency with empathy? Where’s the line between personalization and intrusion? How can we make sure these tools build trust instead of eroding it?

In this session, we’ll discuss common challenges like privacy and transparency, share simple frameworks for making responsible choices, and highlight practical ways to use AI tools without losing sight of values. Whether you’re just starting to experiment with AI in your work or are curious about its ethical impact, you’ll leave with clear ideas on how to approach this fast-changing space.

This event is available to anyone PWYC with a suggested donation of $29. This event is included as part of Career Collective membership.

Prerequisites:

None

About This Program

Who this is for

"I'm curious about technology and the tech sector"
“I use technology in my role, but I’m afraid of falling behind”
“Digital skills haven’t been a big part of my job yet, but I think they could make my job better”
“I’m looking for new tech-related skills to support my career growth”
“I have an understanding of the evolving tech landscape, but need professionals to connect with to make decisions about my place in it”
“I’m interested in networking and learning with others"

This event is open to all adults 18+, with a focus on supporting those from equity-deserving communities who continue to be underrepresented in the tech sector and in tech-enabled roles. These communities include those who identify as cis women, trans women, trans men, non-binary people, as well as Black, Indigenous and Racialized people, newcomers and people from low-income communities.