AI and the Customer Journey

Women entrepreneurs looking to implement AI in their business.

Live Online Workshop

15/09/2026 - 15/09/2026
1:00 PM - 2:00 PM
Free
Online Eastern Standard Time,
Toronto

Before investing time and resources into marketing activities, entrepreneurs need a clear understanding of how customers discover, evaluate, and engage with their businesses.

This session, presented in partnership with WeBC, introduces participants to the fundamentals of digital marketing, the customer journey, and the marketing funnel while exploring how AI can support business planning, customer research, and marketing strategy development.

You'll learn how AI can help identify customer needs, generate marketing ideas, create audience profiles, and support strategic decision-making.

This workshop is part of a 3-part free virtual workshop series designed specifically for women entrepreneurs. RSVP and learn with us this September!

This program is funded by the Government of Canada’s Women Entrepreneurship Strategy.

Prerequisites:

None! This workshop is designed for beginners.

About This Program

Who this is for

"I'm curious about how technology can drive my business"
“I'm afraid my business is falling behind in technology”
“I'm looking for new tech-related skills to advance my business”
“I have an understanding of the evolving tech landscape, but need professionals to connect with to make decisions about my place in it”
“I’m interested in networking and learning with others"

This event is open to all adults 18+, with a focus on supporting those from equity-deserving communities who continue to be underrepresented in the tech sector and in tech-enabled roles. These communities include those who identify as cis women, trans women, trans men, non-binary people, as well as Black, Indigenous and Racialized people, newcomers and people from low-income communities.