Posted by Heather Payne

Heather is a founder of Ladies Learning Code and HackerYou, was an early investor in ShopLocket, and was recently named one of Canada's 100 most powerful women.


Calling all Startups, Students, Developers, and Designers!!!

“The App Pitch” is your opportunity to show the Vancouver startup, student and developer community YOUR app ideas for Windows 8 and Windows Phone 8. Furthermore, it’s your opportunity to win $500 CAD and tickets to Polyglot {Un}Conference.

(Individuals or Teams of Two)

Register to attend

When and where?

Wednesday, March 13th, 2013
6:00PM to 10:00PM PST

Launch Academy
#300 – 128 West Hastings Street
Vancouver, BC

What’s on the agenda?

18:00 – 18:30 – – Registration & Pizza Served
18:30 – 19:00 – – Welcome Address & Kick-Off
19:00 – 20:00 – – Round 1: Round Robin Pitches
20:00 – 20:15 – – Break
20:15 – 20:30 – – Round 1: Six Finalists Announced
20:30 – 21:00 – – Final Round: Six Finalists Pitch
21:00 – 21:15 – – Audience Voting
21:15 – 21:30 – – Awards Presentation & Wrap-Up

The Prizes:

First Place – Receives a $500 CAD Gift Card
Top Three Finalists – Tickets to Vancouver Polyglot {Un}Conference May 24th – 26th, 2013

How does “The Pitch” work?

During Round 1 (The Round Robin Pitches), teams will be broken up into groups to take turns pitching their app in three minutes to the judges assigned to that group. As a group, the judges’ job is to select the Top Six Finalists to go to the Final Round and pitch in front of the entire audience. The judges will be basing their selection on the following criteria:

1. The “Great At” Statement

The most important thing that you need to articulate during your pitch is your app’s”Great At” statement. When planning your Windows 8 App or Windows Phone 8 App (or any app for that matter), think less about what features you want to include and more about what experience you want to provide your users. Sum this up in your “Great At” statement.

Here are a few examples to get you on the right track:
– My travel app is great at helping friends create itineraries collaboratively for group trips.
– My workout app is great at letting friends track their workout progress and share their achievements with each other.
– My grocery app is great at helping families coordinate their weekly grocery shopping so that they never miss or duplicate a purchase again.

2. The App Design

Your team will need to present sample wireframes or screenshots of your app to demonstrate that you’ve considered the user experience and design of your app.
– How will users interact with your app?
– What will the tile for your app look like? Will it be a live tile?

3. The Business Side A.K.A. Making Cake

It’s important for you to make the business case for you app. After all, it’s all about publishing it into the store and making money.
– Who is the target market for your app?
– How will you market your app?
– What competitors already exist?
– What price point will you select for your app?
– Will your build your app with advertising built-in?
– Have you considered using cloud services in the back-end?
– When do you plan to publish your app?

Finally, a common pitfall is taking too much time to introduce yourself, your team or competitors. You only have three minutes to pitch your great app idea. Every second of your pitch should serve to communicate or articulate your great at statement. Focus on that as well as well as your design and you’ll be set!

If you are selected as one of the six finalists, you’ll move on to the Final Round to pitch your app for three minutes in front of the entire audience. The big winner (to receive a $500 CAD Gift Card) and top three finalists (to receive a spot in the elevator to pitch in front of investors) will be selected based on audience voting.

What else you need to know:

– You can present as an individual or as a team of two.
– During the Round 1, you will be placed into a group and given a presentation order.
– You will have just three minutes to pitch your app idea and showcase sketches, mockups etc.
– The judges will have up to two minutes for questions.
– The top 6 finalists will present again in three minutes to the entire audience.
– The audience votes for their favourite app.

What you need to bring:

– Energy, creativity and, of course, an awesome app idea!
– A well-rehearsed presentation including your “Great At” statement and UX mockups
– Your own laptop to present from, as well as a VGA adapter (if required).

Contact if you have any questions!

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